Ego-depletion theory quickly became one of the hottest concepts in psychology. “The idea really took social psychology by storm. It’s not an exaggeration to say that for a while it was at the center of the field,” says Michael Inzlicht, PhD, a professor of psychology at the University of Toronto. Inzlicht himself was swept up in the ego-depletion furor and published work that supported its existence and significance.

“But then some cracks started to appear,” he says. 

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