The struggle for self-control is real, and one many of us are familiar with - but is 'willpower' actually a myth? Psychology professor Michael Inzlicht has long been intrigued by how we curb our less desirable behaviours, and what it is that unites people with 'high self-control'. His research at the University of Toronto's Work and Play Lab also seeks to understand our complicated relationship with effort and empathy - and whether so-called 'empathetic AI' has a place in our future.