Every strenuous exercise involves some mixture of suffering and pleasure. The key to sticking with it is getting the balance right
“People avoid effort, but it’s also something that we can learn to like,” said Michael Inzlicht, a colleague of Dr. Bloom’s at the University of Toronto. In addition to pleasure, humans seek out things like competence, mastery and self-understanding. “You can’t get those without pushing yourself,” he said.



Professor Michael Inzlicht is featured in a recent Toronto Star article about Toronto’s growing “edutainment” scene.
The article says that there is a growing appetite for bringing lectures into local bars, where young professionals gather to learn, connect, and share ideas over food and drinks. Events like Brains & Barstools blend casual socializing with talks from experts on topics ranging from AI empathy to literature and politics. With weekly sellouts, these gatherings highlight a rising interest for community, curiosity, and meaningful conversation.
Asked why he was interested in participating in the event, Professor Inzlicht is quoted as saying: "I like beer, and I like talking to people." Adding: "I suspect there were fewer people here on their phones than in a typical lecture of mine."
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